There is no doubt that the strategic use of social media will have an impact on the ability of a business to reach new customers, and strengthen connections with existing ones. The goal is to utilize the media in a manner that is cost effective, reaches a wide range of potential consumers, and makes it easy for interested parties to get information. Here are some tips that will help in drafting a corporate social media strategy that works.
Identify the Consumer Markets to Target
One of the facts of modern social media is that not all customer demographics use the same sites. In order to reach the right group or groups of consumers, it is important to determine which ones happen to hold the most appeal to the targeted consumers groups. While it may not hurt to have a presence on a few other sites, the focus should be mainly on the one that will reach the right people.
Tell a Story
With most forms of social media, buying ad time will provide nothing more than a minimum of returns. While those banner ads and pop ups are affordable, many users of media sites will simply ignore them. The way to engage and hold the attention of consumers is to provide them with quick stories that will enjoy, and tips they can put to good use immediately. Within those posts, it never hurts to add a link back to the business site now and then.
Remember that there is no rule that says a corporation can only have one account per social media site. Put that marketing expertise to good work and come up with more than on name to use for multiple accounts. Consider using brand names manufactured by the company, or names that have to do with specific services offered. Learn how to use hash tags in posts as means of drawing more attention from people who search social media using relevant phrases. Doing so will make it possible to build a network of followers who in turn share those media posts with their friends.
Social media is an effective way to grow a business, if it is used responsibly. Spend some time exploring the options and then get to work. While it will take time to build an audience, the right approach will pay great dividends in the years to come.